In the current app a new user would never discover this feature which is a fast and practical way access apps like QR readers - at least it was previously but now lenses are accessed through a hidden menu and much less useful. Lenses *is* a banner feature for the OS by allowing ease of access to all the third party apps that use the camera. But bigger issue for me with W10M is the deprecation of lenses in the default camera app.
And I'm not hating on Microsoft or their decisions, just saying that their decisions cannot be extricated from their current position.Īgree with this comment Daniel - no real need to be baked in to OS (though I did like the WP7 implementation for its simplicity and findability). I completely agree with everything else you said, especially about the rapid and exciting improvements we were setting as WP7 continued to develop. Potentially, they could have maintained a higher marketshare this way up until the release of the universal OS, and they could potentially have carried all of those features into the universal OS so there would be no gap in that transition. In my opinion, they should have kept building on WP7 while building this ideal "universal" OS in the background. Apple hasn't yet announced a universal OS, so they chose a different strategy. A perfectly fine decision, but they could very well have just continued to build on WP7 and make it more robust. They decided that their strategy would be to strive toward a more universal solution with each approach. They chose to keep resetting the mobile operating system instead of building on it for several years. They had the same opportunities to read the market and predict trends that the other systems did.
Circumstances are the way they are becuase of decisions and non-decisions made by them.
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And nobody can see the future, can Windows Circumstances haven't exactly been in their favour. None of this is Microsoft's fault, though, and is pretty unfortunate.
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Remember the great quality, shiny features in NoDo? Or even better, Mango? Then they went down the rabbit hole of resetting and rushing (which created more bugs), pleasing Nokia, then a delayed (and rushed yet again) Windows Phone 8.1, then buying Nokia, then slowly trying to integrate with it and get a strategy that finally makes sense, and then resetting for Windows 10 Mobile because it is the way to go (and I hate to repeat it, but it is even more rushed, leading to bugs and lag). I think Microsoft had a very good momentum in adding features to Windows Phone 7. Yes, but don't you think a more cohesive and complete OS like Microsoft had in WP7, with the added benefits and features in the newer versions would have done much better right now? While it's true those features didn't sell, I'm sure the primary cause for WP's low marketshare is other things like timing (iPhone, Android, carriers - there's a comprehensive post on that), and lack of proper flagships to look up to (and the lack of apps for many people).
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